Tuesday, October 18, 2016

Can You Judge a Book by Its Cover?

Obviously a book's cover can never convey what goes on in an entire book. Yet, if that image is done well, it gives the readers a hint of what awaits between the pages and entices them to peek inside and keep turning those pages.
     All writers have opinions about their cover art. Believe it or not, they are not always delighted with what the the publisher presents. I was lucky in many ways. My Crime of Fashion Mystery covers didn't look like everyone else's covers. My covers were effective, at the time, and people bought them and I am very grateful.
     I know how bad a book jacket can be from experience: I was once reading a friend's book on the Metro. Her cover looked a little like Gidget Joins the Symbionese Liberation Army! It was hideous, yet also quite effective in its way: as a deterrent. I caught a man on the Metro looking at me as I was reading it. Then he looked at the book cover--and then he backed away from me, slowly. Very slowly. Cover art: An unexpected weapon of self-defense.
     When I regained my book rights this past summer from my former publisher, Penguin Putnam, now Penguin Random House, I had to change the covers for the series relaunch. (While I have the rights to my words, I don't have the rights to the publisher's artwork.) This turned out to be a wonderful opportunity and I was able to take a second look at the covers and revisit the designs with my input. The new covers and overall book design are by the talented Bob Williams. They have plenty of my input.
    First of all, the key graphic image must have an impact. With so many books being bought online now, covers are first viewed in thumbnail sizes. A tiny image has to convey crucial information about the book. It has to be strong and easy to grasp. We kept that in mind.

  Different takes on Crime of Fashion Covers 



     As you can see in this post, the original Penguin covers were a little cartoonish, yet many readers liked them. The redesigned cover is on the right.
The Killer Hair cover for Penguin


Redesigned Killer Hair Cover
To be perfectly honest, when I saw the original Killer Hair cover, my first thought was: "Oh, dear! Judy Jetson gets a haircut!"  I got over it. The covers were cute and whimsical, and they were geared toward a "chick-lit" audience, which was fine at the time--until chick-lit went out of favor. The title also incorporated a can of hairspray into the type. Cute.
     My covers were better than some covers other writers I knew got. Most importantly, they sold.      Still I had quibbles. Although the books are Crimes of Fashion, the previous covers never really said fashion to me. For the relaunch of my series, I knew I wanted a distinctive visual style that would hint at more of the books' stories, subtext, and style. I also wanted bolder title type that would stand out in a crowd, as well as a more readable and elegant book design inside and out.
       Some readers are unsettled by the new look and have told me they originally picked up my series because of the cute cartoon covers. They don't think they would have picked up the new ones, because they look "more dangerous." Point taken. I understand. I really do. But shouldn't murder mysteries, even comic ones, be a little dangerous? I hope we can agree to disagree.
    On the other hand, other readers have told me they thought my books were much more sophisticated than indicated by the old covers. I thought so too. There's more to the books than cotton candy colors.
Designer Knockoff, Penguin cover
Redesigned cover Designer Knockoff
     For instance, I always thought the Killer Hair cover should concentrate on, well, killer hair! Fabulous, glorious hair! The new cover has that. It's also mysterious. Is she sleeping? Dreaming? Or something else? (Perhaps even murdered?) I am delighted with this new look. It's fashionable, provocative, and enigmatic.
   
     In the case of Designer Knockoff, the original cover's pale lavender title was particularly hard to read. On the bookstore shelf mixed in with other mysteries, the title was barely visible. It looked like a book about shopping. Certainly not a mystery.
     This new Designer Knockoff cover pops off the page and it really resonates with me. The story involves two intertwined mysteries,separated by decades, and in the cover art it feels as if one victim, via the skeletal hand, is reaching out to touch the other. The color known as "Morning Glory Blue" also figures in the book, so I am delighted to see it on the cover. I also like the vaguely vintage style of makeup on the woman because vintage is a very big part of the Lacey Smithsonian books.

Redesigned Hostile Makeover
Hostile Makeover, Penguin cover
     Recently relaunched, Hostile Makeover is the third book in the series. Again,the original cover didn't really hint at the story or its subtext. While the Crimes of Fashion books are satirical, this mystery explores the dark side of plastic surgery. The continuing action throughout the series follows the calendar year and this one takes place just before Halloween.
     The new cover has a touch of the macabre and the humorous. Her bandages are coming off, but what will she find beneath them? Hopefully, it poses questions and instills a desire to turn the page.
     Each cover requires an in-depth examination and Bob and I discuss the concept and how to accomplish it through the design.
     Currently we are at work on the cover for our next relaunch, Grave Apparel. Stay tuned for further details. The Kindle version should be out well before Christmas.
     Finally, though I am relaunching the older books, I am also working on a new Crime of Fashion mystery. Unfortunately, the new book keeps being interrupted by our work on the relaunch. But never fear, there will be more books, more challenges and more new covers ahead.
     These books are available on Amazon, and the trade paperbacks for Killer Hair and Hostile Makeover can also be ordered by your favorite bookseller.

Monday, October 17, 2016

Can You Judge a Book by Its Cover?

Obviously a book's cover can never convey what goes on in an entire book. Yet, if that image is done well, it gives the readers a hint of what awaits between the pages and entices them to peek inside and keep turning those pages.
     All writers have opinions about their cover art. Believe it or not, they are not always delighted with what the the publisher presents. I was lucky in many ways. My Crime of Fashion Mystery covers didn't look like everyone else's covers. My covers were effective, at the time, and people bought them and I am very grateful.
     I know how bad a book jacket can be from experience: I was once reading a friend's book on the Metro. Her cover looked a little like Gidget Joins the Symbionese Liberation Army! It was hideous, yet also quite effective in its way: as a deterrent. I caught a man on the Metro looking at me as I was reading it. Then he looked at the book cover--and then he backed away from me, slowly. Very slowly. Cover art: An unexpected weapon of self-defense.
     When I regained my book rights this past summer from my former publisher, Penguin Putnam, now Penguin Random House, I had to change the covers for the series relaunch. (While I have the rights to my words, I don't have the rights to the publisher's artwork.) This turned out to be a wonderful opportunity and I was able to take a second look at the covers and revisit the designs with my input. The new covers and overall book design are by the talented Bob Williams. They have plenty of my input.
    First of all, the key graphic image must have an impact. With so many books being bought online now, covers are first viewed in thumbnail sizes. A tiny image has to convey crucial information about the book. It has to be strong and easy to grasp. We kept that in mind.

  Different takes on Crime of Fashion Covers 



     As you can see in this post, the original Penguin covers were a little cartoonish, yet many readers liked them. The redesigned cover is on the right.
The Killer Hair cover for Penguin


Redesigned Killer Hair Cover
To be perfectly honest, when I saw the original Killer Hair cover, my first thought was: "Oh, dear! Judy Jetson gets a haircut!"  I got over it. The covers were cute and whimsical, and they were geared toward a "chick-lit" audience, which was fine at the time--until chick-lit went out of favor. The title also incorporated a can of hairspray into the type. Cute.
     My covers were better than some covers other writers I knew got. Most importantly, they sold.      Still I had quibbles. Although the books are Crimes of Fashion, the previous covers never really said fashion to me. For the relaunch of my series, I knew I wanted a distinctive visual style that would hint at more of the books' stories, subtext, and style. I also wanted bolder title type that would stand out in a crowd, as well as a more readable and elegant book design inside and out.
       Some readers are unsettled by the new look and have told me they originally picked up my series because of the cute cartoon covers. They don't think they would have picked up the new ones, because they look "more dangerous." Point taken. I understand. I really do. But shouldn't murder mysteries, even comic ones, be a little dangerous? I hope we can agree to disagree.
    On the other hand, other readers have told me they thought my books were much more sophisticated than indicated by the old covers. I thought so too. There's more to the books than cotton candy colors.
Designer Knockoff, Penguin cover
Redesigned cover Designer Knockoff
     For instance, I always thought the Killer Hair cover should concentrate on, well, killer hair! Fabulous, glorious hair! The new cover has that. It's also mysterious. Is she sleeping? Dreaming? Or something else? (Perhaps even murdered?) I am delighted with this new look. It's fashionable, provocative, and enigmatic.
   
     In the case of Designer Knockoff, the original cover's pale lavender title was particularly hard to read. On the bookstore shelf mixed in with other mysteries, the title was barely visible. It looked like a book about shopping. Certainly not a mystery.
     This new Designer Knockoff cover pops off the page and it really resonates with me. The story involves two intertwined mysteries,separated by decades, and in the cover art it feels as if one victim, via the skeletal hand, is reaching out to touch the other. The color known as "Morning Glory Blue" also figures in the book, so I am delighted to see it on the cover. I also like the vaguely vintage style of makeup on the woman because vintage is a very big part of the Lacey Smithsonian books.

Redesigned Hostile Makeover
Hostile Makeover, Penguin cover
     Recently relaunched, Hostile Makeover is the third book in the series. Again,the original cover didn't really hint at the story or its subtext. While the Crimes of Fashion books are satirical, this mystery explores the dark side of plastic surgery. The continuing action throughout the series follows the calendar year and this one takes place just before Halloween.
     The new cover has a touch of the macabre and the humorous. Her bandages are coming off, but what will she find beneath them? Hopefully, it poses questions and instills a desire to turn the page.
     Each cover requires an in-depth examination and Bob and I discuss the concept and how to accomplish it through the design.
     Currently we are at work on the cover for our next relaunch, Grave Apparel. Stay tuned for further details. The Kindle version should be out well before Christmas.
     Finally, though I am relaunching the older books, I am also working on a new Crime of Fashion mystery. Unfortunately, the new book keeps being interrupted by our work on the relaunch. But never fear, there will be more books, more challenges and more new covers ahead.
     These books are available on Amazon, and the trade paperbacks for Killer Hair and Hostile Makeover can also be ordered by your favorite bookseller.

Tuesday, July 26, 2016

Going Independent With My Crime of Fashion Series Relaunch

This summer is in many ways a season of new beginnings for me as I continue to go independent and relaunch my Crime of Fashion Mysteries under my own imprint, Lethal Black Dress Press.

This heady challenge is possible because I recently reacquired my rights for the first nine COF books. I had already independently published the 10th  book. The series (and my relaunch) begins with Killer Hair,  which was originally published in 2003 by Penguin Putnam, now Penguin Random House.The latest, greatest version of Killer Hair is available as an ebook and in trade paper. Designer Knockoff, the second in the series, is available in Kindle and very soon in trade paperback.
While it was exciting to be ushered into print by one of the Big Five traditional publishers, it eventually became clear that I was heading in a different direction.

Everybody Wants to Know—Why Go Indie?

Publishing has changed dramatically since my first book came out in 2003. Back then, writers who independently published were scorned, ignored, and certainly not considered "good enough" for the all-hallowed New York publishing world. To be honest, in the early days of the self-publishing movement, I wasn’t convinced that self-publishing was the answer. Even though there were drawbacks to NY pub, I rationalized that the one thing trad pub did well was distribution. My early books were in all the bookstores, big chains and independents, all over the country, and always in multiple copies. Mystery bookstores were particularly great for me and other mystery writers. That was cool, I have to admit. I could walk into any bookstore across the USA and find my books on the shelf. 
The late lamented Borders Books, in particular, was very good to me. They kept my back list in stock and in multiple copies. And then Borders fell, like the first domino. After the tragic demise of Borders, Barnes & Noble suddenly didn’t seem to be ordering nearly as many copies (of anything but the latest best sellers) as they had in the past, and they weren't stocking my back list anymore, except occasionally the first book in the series. By the time my last traditionally published book came out in 2013, I found only two or three copies of the brand-new book in each B & N bookstore. The competition in the big bookstore chain world was disappearing, and the distribution advantage of the traditional publishers seemed to be disappearing with it.
Other things changed as well. My first editor at the publisher was fabulous. She acquired the series, she championed my books, and she was thoughtful, helpful, and attentive to detail. However, she left the NY publishing world after our first year of working together. After that, I was issued four more editors of varying quality and enthusiasm. Although two of my books, Killer Hair and Hostile Makeover, were filmed for the Lifetime Movie Network, the publisher was pretty ho-hum about it. However, they did consent to put movie tie-in stickers on the covers..

I left traditional publishing for a number of reasons. While I won’t go into detail, I will say in the end, I felt disrespected. 
As a former Washington, D.C. reporter, I've had my share of encounters with people who hated journalists. I was occasionally kicked out and barred from meetings, and I regularly had to dance a jig for certain press secretaries and gatekeepers in order to reach the newsmakers and report the news.
I look back fondly on those encounters.
Let me emphasize I was not alone in how I was treated by traditional publishing; I was not a special case. Not by a long shot. Nor was I particularly sensitive to the slings and arrows of outrageous copy editors. Other writers I know and admire have been treated with disrespect and disdain: Contrary to what the contract says, I know writers who have been ordered to rewrite books in a week, or even a weekend, and told that the authors' own corrections on galleys (caused by publishers' mistakes) would not be made. In addition, their scheduling requests are often ignored, their needs disregarded. 

Am I exaggerating? You be the judge. 

And yes, there are writers who will go down claiming everything is lollipops and cotton candy, and life with traditional publishing couldn't be better, 8 percent royalties are swell, and they just adore their covers.
At the moment, I am hearing many sad stories of authors who are unable to recover their rights after their publishers let their books go out of print. I feel especially fortunate to have accomplished this feat.

The Rights Reversal Process

Late last year, when I discovered reported sales of my books had fallen below the threshold specified in my contract, I requested that the publisher return my rights in accordance with the contract, and I duly cc’d that request to my attorney. (The process is not quite as simple as it sounds.) Although I received no immediate reply. I had an inkling the rights reversion would finally happen when I started hearing complaints from readers that they could no longer purchase e-books of the first nine mysteries. It seems the publisher had taken the electronic books off booksellers' websites even before they officially informed me that my rights would revert to me. I took it as a promising sign.
At present, limited quantities of the original mass market paperbacks can still be found, for example at your favorite independent mystery bookstore, on Amazon, and Barnes & Noble, but the traditional publisher will not be printing any new editions. That is now MY job!

Great New Covers and Design

In the coming months I will continue to publish my updated and corrected mysteries as e-books and in trade paperback format, where they will have a much more readable book design and beautifully stylish and evocative covers by Bob Williams. The original mass market covers were cartoon-like and I admit some people actually really liked them. But no longer will you need a magnifying glass to read one of my books! The revised editions more closely reflect my original intent and the feel of the stories. To view the first two of the new covers, scroll down.




Killer Hair is the first volume in the Crime of Fashion series featuring Lacey Smithsonian, the intrepid fashion reporter who solves crimes with “fashion clues” in Washington, D.C., “The City Fashion Forgot.”  It sets the scene for Lacey’s further adventures in crime and couture (and romance).



Designer Knockoff, the second book in the series, explores the disappearance of a young designer in the 1940s and a D.C. intern in the present. 
As with anything, this project is taking more time than I anticipated, but we don't want to rush the process—we want to make the books the best they can be.

There is a lot of work ahead, but rest assured I am still writing and working on the next book in the Crime of Fashion series: The Masque of the Red Dress. 


For more information about any of my books, you can always check my soon-to-be-updated website at 
ellenbyerrum.com. You can also follow me on Facebook, my FacebookAuthor Page or on Twitter. . 


Thursday, January 14, 2016

Dreams of Moliere and Champagne

January 15 is the birthday of the great French comedic playwright Jean-Baptiste Poquelin, known by his stage name Moliere, and I will celebrate his anniversary with a champagne toast.

             Why? Many years ago, I had a dream about my Moliere, which changed my attitude about life. Not everyone believes that dreams have meaning, but I do. Not in the way that dream interpretation books would have it. I always loved the Biblical story of Joseph, who had to interpret Pharaoh’s dreams. But your typical dream book doesn’t really talk about fat cows and skinny cows, does it?
I believe most people have their own internal dream vocabulary and dream messages, but they don’t care to try to interpret them. I do. I’ve even had friends ask me to interpret their dreams for them. As a writer, I’m always looking for great story ideas and plots. Some dreams are perfect for that. Just ask Mary Shelley.
            I have had dreams with warnings, dreams that came true, dreams coded in rebus, and dreams that came with lessons. In this dream, Moliere came to me bearing a whole lesson plan.
            In my dream, the great playwright was old and sick, dying from a lung disease, and for some reason it was my job to take him to a place to die, a place of the dead. It seemed to be somewhere deep down under the streets, perhaps in Paris. (Why beneath the streets? Was I dreaming of the Catacombs of Paris? I have no idea. It was a dream, you know?And better the Catacombs than the sewers.) I was horrified by this mission, and I kept protesting that he was the great Moliere, he couldn’t just die (even though he's been dead since 1673), how could this be? We descended far down into a dark tunnel. Out of the darkness a small gray bat flew straight at me, frightening me, and I ducked. But the playwright, as old and sick as he was, bent down in one smooth motion, grabbed the bat, and threw it against the wall. It shrieked loudly and fell to the ground. (I don’t know if bats shriek in real life, but this one did.)
            First Lesson: Don’t let the old bats get you down! I know, this sounds a little snarky for a somber dream about a dying playwright, but that’s the lesson that came to me as soon as I awoke, and it made me laugh. There have been a lot of screeching old bats assaulting me since then, and I always think of Moliere casually tossing them aside.
            We continued down, farther and farther in this dark, dank, horrible tunnel, until I thought I’d go mad. I’d almost given up on ever seeing the light again, when we came to a large ballroom full of bright light, with crystal chandeliers and a sumptuous feast waiting for us on the banquet table.  
            Second Lesson: No matter how long or dark, there is light at the end of the tunnel. I never said these were deep lessons. But lessons they are, nonetheless.
            The banquet table was set for twelve guests, all renowned writers. And me. Moliere and I were ushered to our seats at the table. Me, dining with Moliere! I was in heaven, or maybe just dreamland. After we were seated, some kind of strange “machine of fortune” on wheels (it looked like an old-fashioned slot machine) traveled around the table to every dinner guest. When the machine came to me, it spilled a wealth of “tokens of fortune” into my hands: gleaming jewel-like coins in gold and silver and colors of emerald, sapphire, ruby red, and amethyst. So many coins I couldn’t hold them all in both hands. I turned to Moliere and offered them to him—and I realized as he took the coins from me that he wasn’t dying now, he had grown young and strong again. He smiled at me.
            Lesson Three: You can have anything you want, if you’re willing to share it. And sharing the wealth makes that wealth greater, not less. It’s not always true, but it’s a lovely thought.
            I suppose you only get one dream like that in a lifetime. But it would be nice if Moliere dropped by again sometime. (Not in a deep dark tunnel, though, please. And no bats.)
            Happy birthday Moliere! Bubbly, anyone?